A comprehensive approach to help marriages thrive.
A comprehensive approach to help marriages thrive.
DUO Product Target — What We Have · What We Want · How We Get There
Prepared by Revenue | 2026-08-08 | For: Duo 2.0 redesign kickoff (Marcus, Manager, Builder, Operator)
Source of truth for inventory: `projects/duo/audit/` (full site dump, 2026-08-08)
Status: **DRAFT for decision** — open decisions in §4
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0. One-Page Summary
We have a live, content-rich marriage product on duo.bz (Compass diagnostic, 28-day program, 67 lessons, strong brand) that is technically a pile of hand-built React apps inside WordPress — brilliant content, fragile delivery, zero backend, and a membership gate that is client-side only.
We want Duo 2.0: a real product with the loop Assessment → Relationship Profile → Personalized Journey → Learning + Couple Activities → AI Coach → Progress/Check-ins → Next Recommendation — subscription-based, account-backed, built on the salvageable IP already on the site, *not* a port of its pages.
We get there in 4 phases: design (2 wks) → build (6 wks) → commerce/accounts (parallel) → launch & growth. Audit is already done. The existing projects/duo/ Next.js app is the seed — but it needs the assessment engine, real accounts, and one canonical curriculum.
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1. What We Have
1.1 Live product (duo.bz) — audited 2026-08-08, full dump in `projects/duo/audit/`
Assets worth keeping (the salvage):
**The Compass**
12-dimension couple diagnostic: questions, 3–5 options each (+10…−10), scoring ranges w/ insight copy + actions, Partner A/B model
`compass_dims.json`, `apps/co2.app0.js`
**Zone model**
4 zones: Flourishing “The Eight” (≥80) · Growth “The Solid Fifteen” (≥60) · Stability “The Broader Twenty-Three” (≥40) · Restoration “The Seventy-Seven” (<40), each with positioning copy
`apps/co2.app0.js`
**Flight Plan**
3 priority tracks (Structural Damage / The Drift / The Stall) w/ root-cause copy, timelines, primary+secondary module routing, legacy projection
**Days 1–3 fully built** (State of the Union, Defensiveness Detox, The Inventory) with exercises + AI Coach widget + faith integration; **Days 4–28 content spec’d** in `data.jsx`, placeholder rendering
**EmailCaptureGate** (locked days 3–7), **AICoachWidget**, Supabase lib
⚠️ **The app’s 28-day structure differs from the WP site’s** (app: Gottman-style titles — Softened Startup, Four Horsemen Deep Dive, Emotional Bids…; WP: The Brutal Assessment, Identify Your Pattern, Stop the Bleeding…). Same underlying concepts, two curricula. **Must reconcile to one canonical structure** (decision §4.4).
1.3 Strategy assets (May 2026 docs)
**Vision: “Relationship OS”** — one brand across dating → marriage → repair (`offering-doc-duo.md`)
**Flywheel:** social content → duo.bz → free Compass → email → 28 Days → directory/dating (`duo-bz-strategy.md`)
**Personas:** the 2AM searcher, the church small-group leader, the dating-app refugee
**Future lines:** DUO Directory ($39/mo pros), DUO Dating ($24/mo) — Year 2+ per strategy docs
1.4 What we do NOT have yet (gaps 2.0 must close)
1. No accounts/auth backend (Supabase anon key only — no auth flow, no couples table)
2. No assessment engine in the app (Compass exists only as WP-embedded JS)
3. No payment/subscription integration in the app (WP-only today)
4. No server-side gating
5. No real AI coach (widget UI exists; no backend logic)
6. No email/nurture wiring (Klaviyo present on WP, unused in app)
7. No analytics on user journeys
8. Two unreconciled 28-day curricula + forked Compass instances
—
2. What We Want
2.1 Product vision
**DUO 2.0 is the relationship operating system: one product that takes a couple from assessment to lasting partnership — assessment-first, personalized journey, AI-supported, subscription-based.**
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